Small Business Branding and PR Overview (Virtual)
When: Tuesday, May 23, 2023 | 1:00 PM – 2:30 PM PST
Hosted By: Eddie Tang, Small Business Consultant at the Center
About: This workshop is offered by the Small Business Program at the SF LGBT Center in partnership with 5 Borough Communications, a branding and PR firm.
Warner Johnston of 5 Borough Communications will be providing an overview of branding & public relations for small businesses. A communications professional with more than 20 years of experience working with various national and international companies and governments, Warner will discuss the four components of branding and ways to refresh your positioning, design, assets, and promotion.
A good brand is essential to your professional success in today’s virtual and digital world. Not only does a good brand convey authenticity and trust, but it also leads to repeat business by allowing you to raise awareness, build your network, and stimulate demand.