Small Business: A Primer in Marketing, PR, and Advertising
A PR and marketing primer for the small-business owner
Where.
SF LGBT Center @ 1800 Market Street, San Francisco
When.
Thursday, March 28
12:pm – 2pm
What is the difference between marketing, advertising, and public relations? How do these industries work? More importantly, how can they work for you?
This workshop provides a primer on these complex and ever-changing worlds, with a focus on ROI for the small-business owner. Learn how to leverage these tools to create a strategy that aligns with your budget and business growth targets to maximize the reach of your brand.
About Corey Scott
With over 15 years of experience as a creative leader and a Ph.D. in Media Psychology, Corey Scott’s combination of design chops and academic insights make him a rare commodity in the world of marketing and advertising. Having worked both in-house and on the agency-side, Scott’s work for a diverse set of clients – including Apple, Charles Schwab, Dignity Health and The San Francisco Symphony – has garnered numerous industry awards.
A respected thought leader and passionate mentor, Scott is the Director of Parisleaf, an agency dedicated to serving purpose-driven brands.