Small Business: A Primer in Marketing, PR, and Advertising

Mar 28 12:00 pm 2:00 pm

Presented by the SF LGBT Center Business Incubator
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What is the difference between marketing, advertising, and public relations? How do these industries work? More importantly, how can they work for you?

This workshop provides a primer on these complex and ever-changing worlds, with a focus on ROI for the small-business owner. Learn how to leverage these tools to create a strategy that aligns with your budget and business growth targets to maximize the reach of your brand.

With over 15 years of experience as a creative leader and a Ph.D. in Media Psychology, Corey Scott's combination of design chops and academic insights make him a rare commodity in the world of marketing and advertising. Having worked both in-house and on the agency-side, Scott's work for a diverse set of clients – in including Apple, Charles Schwab, Dignity Health and The San Francisco Symphony – has garnered numerous industry awards.

A respected thought leader and passionate mentor, Scott is the Director of Parisleaf, an agency dedicated to serving purpose-driven brands.