How to Navigate the Digital Marketing Landscape

About: This workshop is offered by the small business program at the SF LGBT Center in partnership with Above Consulting Inc.

Join Digital Marketing Professional, Phillip Thierman and learn about all things Digital Marketing.

In this workshop, you’ll learn how to best incorporate your time and finances for marketing your business. You will learn an overview of Search Engine Optimization, Public Relations, Paid Search, and Paid Social Media and how to invest in these resources to optimize your marketing strategy. You will leave understanding how each component of marketing contributes to your business and how you can incorporate new tools and resources for increasing efficiency for your team.

Phillip Thierman is a Marketing Professional with over 10+ years experience. Thierman has provided marketing consulting for all different companies from technology start-ups to Fortune 500 companies. Thierman specializes in allocating marketing budgets and getting the best return for your marketing dollar based on the objectives you have as a business. Thierman implements marketing strategies to make use of data driven decisions which bring a consistent revenue stream to help fund your business.